About us

StarLightMedia is the largest Ukrainian media group and one of the largest media companies in Eastern Europe, uniting producers and distributors of video content for TV broadcasting and digital platforms. 

StarLightMedia includes seven channels: STB, ICTV, ICTV Ukraine, New Channel, M1, M2, OCE TV, as well as StarLight Production, its own sales house StarLight Brand Content, the equipment rental company StarLight Rental and the stage decoration producer StarLight Scenery.

Up to 98%1 of the Ukrainian population watch our shows on the traditional broadcasting and online platforms – that’s about 16 million viewers every day! The company’s share of the audience of 18-54 years old in cities with a population of over 50 thousand in 2019 comprises 27%2. Our share of the advertising market is 33%3. It means that about 80% of the TOP 100 advertisers in Ukraine are partners of the Group.

StarLightMedia is the first Ukrainian media company that focuses on the UN Sustainable Development Goals in the conduct of its business. The goals we have set for the company are good health and well-being, gender equality, decent work and economic growth, responsible consumption and production as well as partnerships for sustainable development. We care about human rights and inclusiveness in the company. We are against discrimination of any kind and strive to provide our employees with every opportunity for self-fulfilment in an environment of talented, proactive and caring professionals.

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1 – TV audience research data concerning the Television Industry Committee. Panel operator – Nielsen; monitoring – Communication Alliance. SLM provided the data and used the Cov% indicator. The data is calculated for 2019 for an audience aged 4+ over the whole of Ukraine.
2 – TV audience research data concerning the Television Industry Committee. Panel operator – Nielsen; monitoring – Communication Alliance. SLM provided the data and used the Cov% indicator. The data is calculated for 2019 for an audience aged 18-54, “50+ thousand” panel.
3 – Ocean Media data.