#KinoKraina (Film Country) is a local initiative that unites the largest Ukrainian TV and film production companies.
Its members are are StarLightMedia (TV channels STB, ICTV, Novy, М1, М2, QTV), Inter Media Group (TV channels Inter, NTN, Mega, K1, K2, Zoom, Pixel, Enter-film), Media Group Ukraine (TV channels Ukraine, NLO TV, Football 1, Football 2, Indigo TV and regional channels), film production companies FILM.UA Group, Star Media, Pro TV and Studio ‘Kvartal 95’, and also Odessa Film Studio. All of them have proven successful experience of shooting for mass audience and are ready to produce more Ukrainian films and serials.
Heads of #KinoKraina members on the project presentation, 9th July 2015, Film.UA Group studio, from left to right: Volodymyr Lokotko (Novy Kanal), Volodymyr Borodyansky (StarLightMedia, STB), Yevheniy Laschenko (Media Group Ukraine), Vlad Ryashin (Star Media), Viktor Pryhodko (Pro TV), Sergey Sozanovsky (Film.UA Group), Olexandr Bohutsky (ICTV)
They announced #KinoKraina on the 9th July of 2015 and presented the model of regulatory changes to create profitable and effective film and serials industry in Ukraine. In the autumn 2015 relevant draft law No. 3081-d ‘On state support to cinematography in Ukraine’ was registered in Verkhovna Rada of Ukraine, the first reading was in January 2016.
Two main tools for this are direct state investments and tax rebates. #KinoKraina proposed such formula for direct investments of the state into productions: 80% — state equity, 20% — private equity for features, and 50% — state equity, 50% — private equity for TV series. Also they proposed 25% rebates for the cost of shooting in Ukraine and 10% rebate for the spendings in the territory of Ukraine and foreign workers fees qualified as labour payment. To participate in the program producers must be qualified and pass a so called ‘culture test’ similar to those existing in European film industry.
#KinoKraina experts think that $250 million for 5 years will be enough to give momentum to Ukrainian local films and series, that will be loved by audience and financially successful. They also say that new financial model is able to bring to Ukraine up to $100 million foreign investments during 5 years, create thousands of jobs and introduce Ukraine to the world. Also millions of Ukrainians will get stories about them, and it will be simple and emotional way to spread new social values and new social optimism.
Public discussion ‘How to Create Social Optimism: what values should be placed in Ukrainian films and serials now’, 23rd of July 2015, Knygarnia Ye. From left to right: Georgy Kovalenko (21 November Group), Tala Onuschuk (STB TV channel), Maxim Litvinov (StarLight Films)
The proposed reforms should result in minimum 5’000 hours of a high-quality Ukrainian TV series and 75 Ukrainian feature films in the 5 years span.
In year 2014 the share of Ukrainian movies within the national box-office used to be 2.5% (or less than 7% in the title quantities). Only 8% out of the whole feature content of Ukrainian top-6 broadcasters were produced by Ukrainian studious.