For the second year in a row, milk, cream, kefir, yeast, sour cream, fermented baked milk and yogurt of Bila Linia trademark (Terra Food manufacturer) have successfully passed the test of production process and products by the most stringent Ukrainian and European standards as part of Dobryi Znak independent system of quality control.
Dobryi Znak label on the packaging means that these products have been tested for quality and safety by independent European laboratories of Eurofins.
In particular, dairy and fermented milk products of Bila Linia TM have been checked for compliance with such quality indicators as density, acidity, fat and protein content, as well as with six categories of safety indicators: absence of metals, radionuclides, pesticides, mycotoxins, antibiotics, and hormones.
Everybody knows that it is difficult for a consumer to determine the safety of the product independently: for example, presence of heavy metals, pesticides or antibiotics. Dobryi Znak helps customers to find on the shelves those products that have been tested for quality and safety by experts in the laboratory.
“Dobryi Znak national system of quality control is a response to the rapidly growing awareness of Ukrainian consumers”, says an independent European expert, member of the Ewa-Bis SP board, a representative of IFS standards and GLOBALG.A.P. in 14 European countries, Marek Marzec. “Every day buyers are acquiring more and more conscious approach to the choice of products they consume. Everyone wants to be sure that the product has the characteristics claimed by the manufacturer, and that it is produced under the conditions that are meeting the standards. Consequently, products will retain quality and contain no harmful components. I am convinced that due to the strict testing requirements, Dobryi Znak label on the products will be a reliable mark of quality and safety, which customers can trust (and the product as such)!”
According to the results of the television campaign, 35.5 million Ukrainians have seen the promo of Dobryi Znak national system of quality control three or more times during the first half of the year (data of Nilsen Ukraine panel, belong to TIC, processed by StarLightMedia).