TV advertising market continues its recovery; it grew by 40% during the first half of 2016. StarLight Sales estimates that the rate for the year will be 30%. This is 5 points higher than previous forecasts.
Due to the rapid recovery of the advertising market, the occupancy rate of ad units reaches its technical maximum (90%). In the first half of the year, the number of brands on the market increased by 20%, in June — by 35%. Demand for advertising within StarLightMedia Group is higher than generally on the market.
We encourage advertisers to determine their promotional activity up to the end of the year now, because after 15 August all new agreements will be made according to the new rates. To balance supply and demand, and in order to catch up with the consumer inflation, we raise prices for new advertising volumes for the autumn of this year by 35%. In 2017 and 2018, we expect market growth by an average of 30% for each year. Price of the autumn 2016 after a 35% increase will be our offer for 2017.
TV sponsorship market showed double increase in the first half of the year compared to 2015.