StarLight Pay TV & Digital is a division of StarLightMedia Media Group that specializes in content development and distribution, selling digital advertising and successfully developing the Pay TV market in Ukraine. The division’s team consists of professionals with more than fifteen years of experience in the telecommunications market, covering distribution, technology, digital marketing, finance and PR.
The division cooperates with 450 providers in Ukraine, implements innovations and develops the Pay TV market. The division has some of the best expertise in the telecommunications market. StarLight Pay TV & Digital distributes documentary channel Travel&Adventure and Irish sports TV channels Setanta Sports and Setanta Sports+, now present in fourteen countries around the world.
The division is Ukraine’s largest seller of legal video advertising inventory and other advertising formats on the Internet. Today, StarLight Pay TV & Digital provides access to twenty million Ukrainian Internet users. It’s an online advertising exchange market where you can buy a licensed inventory or placements on the Smart TV and OTT platforms.
One of the division’s areas of expertise is all formats of advertising and non-standard solutions for the Internet. Pay TV & Digital has its own programmatic technologies and offers modern approaches to management methods and the algorithmic placement of advertising. Ad campaigns are set up with general coverage of all sites on the Trading Desk platform of automatic advertising purchases. It provides automated control of performance indicators and maximizes the targeting according to the advertiser’s target audience.
StarLight Pay TV & Digital also distributes and monetizes VOD content on the Internet. In particular, the division’s team is a certified YouTube specialist, the largest television partner for monetization of professional YouTube video content in Ukraine. As of 2020, it has eight golden and more than twenty-five silver YouTube buttons. It supports and develops its own video platform that displays videos on the websites of the Group’s TV channels and the video hosting site teleportal.ua.
Through its satellite transmitting station, uplink Pay TV & Digital, it transmits the signals of its TV channels to its AMOS-3 and AMOS-7 satellites. It also acts as a telecom operator for 10 Ukrainian TV channels. Our signal is encoded with Verimatrix secure protection system, and the system runs on new equipment that is supported 24/7.
The division actively supports copyright protection. Since 2015, our monitoring centre has been among the leaders of a successful anti-piracy campaign. It works closely with law enforcement agencies, the Visa and MasterCard payment systems, and the EMA banking association. To develop a legal audiovisual product for the Ukrainian Internet community, Pay TV & Digital has joined the Clear Sky anti-piracy initiative. It offers advertising only in reliable and high-quality, licensed video content.
Mykola Faienhold is the Acting Director at StarLight Pay TV & Digital.
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