More than ten years ago, STB became the first Ukrainian TV channel setting a trend for talent shows in different areas and uniting them under the common idea that “Everything is possible!” The main idea of each reality show created by the channel is that you can achieve your goal, change yourself and your life for the better.
During all these years, Ukrainian viewers know that with STB they can fulfil their dreams: improve their health, find love, start and preserve a family, learn the truth, get justice and start a career on a big stage. Such STB projects as X-Factor, The Psychic Challenge, Masterchef, The Bachelor/The Bachelorette, The Biggest Loser, So You Think You Can Dance, Ukraine’s Got Talent, Embarrassing Bodies, Everything Will Be Okay, One for All and others help viewers with that.
For more than twenty years, Ukrainians have trusted Windows-News on STB for its high journalistic standards.
Since 2016, thanks to STB’s participation, the National Selection for Eurovision has become the main annual musical event in Ukraine, attracting the audience’s interest and trust in the contest.
In 2018, STB announced reformatting of its broadcasting schedule and prioritized TV serials. The channel is developing its TV serial strategy and increasing the amount of such content produced by StarLight Production and in partnership with other producers.
The major costume drama Love In Chains was commissioned by STB. After a tremendously successful launch on STB, Love in Chains continues to conquer the international market. In July 2019, the show had remarkable success on the Polish TV channel TVP1. Polish viewers discussed the project alongside Game of Thrones and are now waiting for next season. Then, viewers from Lithuania, Kazakhstan, Russia and Belarus saw the show. The rights were sold to Japan, the Czech Republic, Hungary, Slovakia, Bulgaria, Latvia, Estonia, Georgia, Latin America and the Balkans. In the summer of 2020, the show was sold to Spain. It became the first Ukrainian multi-series drama1 acquired by a Spanish TV channel. And North American viewers can now watch Love in Chains on Amazon Prime.
Today STB is a family, an evocative and socially active TV channel offering the best large-scale shows and unique reality projects. About 80%2 of STB’s broadcasts are projects of its own production. It tells stories that inspire, evoke deep empathy, motivate changes and help you achieve your dreams and believe that anything in life is possible.